I grew up in Cairo and moved to Amsterdam in 2021 . I hold a BSc in Communication Science from VU Amsterdam. The instinct behind The Burning Bear, build the proof yourself, then bring brands a finished case instead of a pitch, is the same one I bring to every role since: events, partnerships, and campaigns for The D2 Collective, The Rabbit Experience, Ozone Kitesurf, and Brunotti Europe.

I also make music under my own name, Ali Abdelbaki, and under the group Music Saves The Day.